Storyline Creative
Holden Hill in a working session with Chad Missildine, laptops open on a long wooden table

AI & Automation

Take the busywork off your team

We build automations, workflows, and assistants that sort and prioritize what comes in, follow up on leads and sales, and keep tasks from slipping. We built them into The Cedar Gate's office system.

How it fits together

One system, every door

At The Cedar Gate, everything that comes in lands in one office: website inquiries, texts to the club, and RSVPs and scores from the member app. From there it becomes the team's tasks, messages to members, and results on the screens in the barn.

WEBSITE INQUIRYTEXT TO THE CLUBMEMBER APPTHE OFFICETASKS FOR THE TEAMEMAILS AND TEXTSRESULTS ON THE BARN TVWEBSITETEXTSMEMBER APPTHE OFFICETASKSEMAILS, TEXTSBARN TV

Automation

The system drafts, you decide

Every automation has a dial: send automatically, require approval, or off. Messages that need approval wait in one queue, written out for each person, and nothing in it sends until someone approves it.

The Comms page in The Cedar Gate's office: drafts awaiting approval, and each automation's sending dial
  1. 1Drafts waiting for a person
  2. 2Build your own, like a thank-you after a shoot
  3. 3A dial on every automation
The Cedar Gate's office, shown with demo data. The companies and people are invented.

Lead follow-up

A new lead, start to finish

When someone asks about joining, the office takes it from there, and a person stays in the loop at every step.

  1. 01The inquiry comes in

    Someone asks about joining on the club's website.

  2. 02A card on the board

    It lands on the Leads board, and the team gets an alert.

  3. 03A reply right away

    An automatic reply goes out from the club's email.

  4. 04A call within the hour

    A task to call them back lands on the team's list.

  5. 05A follow-up plan

    The plan drafts the next emails and texts for approval, and stops when they reply.

  1. 01The inquiry comes in

    Someone asks about joining on the club's website.

  2. 02A card on the board

    It lands on the Leads board, and the team gets an alert.

  3. 03A reply right away

    An automatic reply goes out from the club's email.

  4. 04A call within the hour

    A task to call them back lands on the team's list.

  5. 05A follow-up plan

    The plan drafts the next emails and texts for approval, and stops when they reply.

The Leads board in The Cedar Gate's office, with how long each lead has waited
  1. 1Who's overdue
  2. 2How long each one has waited
A lead's page in The Cedar Gate's office, with follow-up plans to start
  1. 1Pick a follow-up plan

The Cedar Gate's office, shown with demo data. The companies and people are invented.

Running every day

The busywork that runs itself

These start on their own at The Cedar Gate, so nobody has to remember them.

  • Event reminders two weeks, one week, and one day out
  • A waiver reminder the morning before a shoot
  • A welcome and the rulebook when a member joins
  • A nudge when a new member's setup stalls
  • Renewal tasks 60 and 30 days before a membership ends
  • A photo album that opens when an event starts
  • Texts to the club's number, turned into tasks
  • The attendee list, sent to an event's host
An event's journey in The Cedar Gate's office: seven automations from the announcement to the morning after
  1. 1Each step has its own dial
  2. 2The whole journey as a map
An event's journey: seven automations from the announcement to the morning after. Shown with demo data.

AI in the office

An assistant that knows the club

Staff ask it questions in plain words, and it answers from the club's own records: who hasn't booked, what's slipping, who's coming. It drafts emails, raises tasks, and moves leads, and every change can be undone. Anything it writes to a member waits for approval. Staff can type to it, talk to it, or connect their own ChatGPT or Claude.

The office assistant beside the dashboard, answering who hasn't booked their comp shoot and drafting an email for approval
  1. 1Answered from the club's records
  2. 2Asked in plain words
  3. 3Drafted, waiting for approval, with Undo
A real question and answer, on a private copy of the office with demo data.

AI in Storybase

AI for readers and authors

Storybase, the platform we built for authors, uses AI to turn one manuscript into an audiobook, a cover, and email flows, and to help readers get more from every book.

YOUR MANUSCRIPTSTORYBASEAUDIOBOOKCOVEREMAIL FLOWSASK THE BOOKYOUR MANUSCRIPTSTORYBASEAUDIOBOOKCOVEREMAIL FLOWSASK THE BOOK

Storybase’s dashboard, shown with illustrative figures.

Reader assistant

Ask the book, typed or out loud

Every book on Storybase comes with an assistant that knows it. Readers type a question or ask it out loud, and the answers come from the book itself.

A reader types a question to Life Lessons from a Horse Whisperer on Storybase and reads the answer
Typed: a reader asks a question, and the assistant answers from the book's text.
Voice mode in the Storybase reader, listening, with the assistant's spoken question shown as text
Out loud: the assistant talks with the reader about what they just read.

Shown on the demo copy of Lew Sterrett's Life Lessons from a Horse Whisperer.

Audiobooks

From manuscript to audiobook

Storybase reads the whole manuscript, plans what gets narrated and what gets skipped, and lets the author set how names are said. Then it writes the narrator's script for the author to approve, and AI voices, or a clone of the author's own voice, read it.

Storybase's audiobook console: the plan for Life Lessons from a Horse Whisperer, made from the manuscript
  1. 1Names said the right way
  2. 2Reads the whole manuscript
  3. 3Plans what's read aloud
  4. 4Then it writes the narrator's script
Shown on the demo copy of Lew Sterrett's Life Lessons from a Horse Whisperer.

Covers

Cover directions from a short brief

Authors answer a few questions about their book and the look they want, and Storybase's AI art director designs cover directions to choose from. The title stays editable text, and the art changes when they describe what they want.

Cover Studio in Storybase with AI-made cover directions and the Mustang at dusk cover on the canvas
  1. 1Directions from a short design brief
  2. 2Tweak the art in plain words
  3. 3The title stays real, editable type
Cover directions made in Storybase for the demo copy of Lew Sterrett's Life Lessons from a Horse Whisperer.

Email flows

Follow-up emails written from the book

Authors pick a book and a goal, and Storybase writes the emails that follow up with each reader, timed to how far they've read. Any email can be redrafted with AI, and nothing sends until the author turns the flow on.

The Storybase flow builder: a reader journey with one email open and its Draft with AI button
  1. 1Redraft any email with AI
  2. 2Written from the book
  3. 3Sent when the reader reaches a milestone
Shown on the demo copy of Lew Sterrett's Life Lessons from a Horse Whisperer.

More AI in Storybase

  • CopyeditA Chicago-style redline the author keeps, edits, or dismisses change by change.
  • TranslationsTranslated, checked, and narrated, with the author approving each passage.
  • Reflection quizzesQuestions at the end of a chapter, asked aloud if the reader wants.
  • X-RayThe people, places, and terms in a book, a tap away while reading.

What this includes

What we build

  • Lead follow-up

    Replies and reminders that reach new leads while they're still interested.

  • Request sorting

    Messages and forms sorted, prioritized, and sent to the right person.

  • Workflow automation

    The steps your team repeats every week, connected so they run on their own.

  • Approval queues

    One place to read, edit, and approve what the system drafted.

  • Task tracking

    A shared list of who's doing what, and where each task came from.

  • Assistants

    AI assistants that draft replies, summarize, and answer questions from your own material.

Holden in a conversation with a client

Where are you trying to take people?

Stop spinning your wheels. Let's create a plan that actually takes them there.

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