
Pray for All
Giving a movement's message something people can carry and spread
Two books and a film that take a prayer movement's message beyond the rooms where Brian speaks, so people can live it out and share it.
Brian Alarid leads Pray for All, a prayer movement, and founded America Prays and World Prays.
01The destination
Brian wanted the message of Pray for All to reach people he would never meet in person, and to equip them to live it out and pass it on.
02The obstacle
Brian was busy speaking and leading the movement. The message was strong in the room, but it needed a form that could travel without him.
03The story
Prayer is where it starts. By Name equips readers to pray for the people in their lives by name and lead them to Jesus through five habits Jesus modeled: pray, listen, eat, serve, and share.
04The experience
We worked with Brian on his first and second books, and on a film for By Name.
- A writing partnership on When People Pray and By Name
- The By Name book trailer
- Print editions of By Name
05The ecosystem
Brian speaks, the book goes home with people, and the film carries the message online. Each piece points back to the same message and the movement behind it.
06The impact
In Brian's words, the books give the message traction like nothing else, and they have helped Pray for All expand its reach to cities around the world.


I was busy speaking and leading a prayer movement, but a book gives your message traction like nothing else. It's no longer just a good idea. People are equipped to live it out and share it. With his gift for turning ideas into impactful stories, Holden has helped us expand our reach to cities around the world.
Brian AlaridFounder and CEO, Pray for AllWhat we built
- Book strategy
- Writing
- Book trailer

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Stop spinning your wheels. Let's create a plan that actually takes them there.
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